Flip The Switch- mock Campaign
Flip The Switch was a campaign that let campus residence halls work with energy providers to compete to conserve energy. At UNC Asheville, the Flip The Switch marketing and promotion was done largely by the commercial media workshop classes in the Mass Communication department, spearheaded by Dr. DIpalma. As a participant in these classes I created a blog and a twitter account to circulate the things being produced by the other participants in the class, and to update the campus community on the progress of the campaign. A glitch in the main system hindered the progress of the overall campaign, but in hindsight I created a mock campaign that I thought would have been more successful: these are the results.
In the mock campaign, these posters would go up all over campus in the week prior to the beginning of the competition. They would go in the places that students living on-campus frequent, like the cafeteria, the library, and the student union. The fact that they are so vague would draw attention to them, and with only a twitter account on the flier, they would follow just to pursue more information, and would likely stay following once they realized it was the flip the switch campaign. This would be an easy way to gain followers and awareness about the campaign in the week immediately prior to the start.
We would tweet, at first, equally as vague details, everyday encouraging followers to check the next day for more information until the campaign was entirely unveiled. Once it was unvieled what the Flip The Switch campaign was, I would tweet links to Facebook exclusive content like videos and photos. The videos would consist mainly of students talking about what energy conservation means to them. It would be called "What Does Green Mean?" The pictures would be students showing the different ways that they conserve energy, like pictures of students turning off lights and turning off their televisions. There would be energy trivia being tweeted daily on the twitter account, and the student with the most correct answers at the end of the campaign would get a gift card to a local, walking distance, business, like the popular ice cream eatery The Hop. In this way they would remain engaged in the campaign and with the twitter account.
We would tweet, at first, equally as vague details, everyday encouraging followers to check the next day for more information until the campaign was entirely unveiled. Once it was unvieled what the Flip The Switch campaign was, I would tweet links to Facebook exclusive content like videos and photos. The videos would consist mainly of students talking about what energy conservation means to them. It would be called "What Does Green Mean?" The pictures would be students showing the different ways that they conserve energy, like pictures of students turning off lights and turning off their televisions. There would be energy trivia being tweeted daily on the twitter account, and the student with the most correct answers at the end of the campaign would get a gift card to a local, walking distance, business, like the popular ice cream eatery The Hop. In this way they would remain engaged in the campaign and with the twitter account.
Flip the Switch- the real campaign blog link
6 articles, 1 for each dorm, are included in this blog: http://fliptheswitchunca.weebly.com/index.html
Senior Class Board- Social Media Campaign
As a nominated member of the senior class board for 2012, I had responsibilities that would be directly tied to my areas of expertise. Being a Mass Communication major meant, for them, that I would be responsible for the advertising and marketing via Twitter, Facebook, LinkedIn, and Places. Twitter and Facebook quickly proved to be the most effective at reaching the target audience of 20-25 year old seniors, so LinkedIn and Places were phased out. Through the use of the Facebook account, as well as the Twitter, The senior class campaign and the senior class board gained steady popularity, as evidenced in this graph. We posted pictures of every event, updates prior to events, tips and photos specific to seniors, and videos. For specific content, check out the accounts.
Here is a link to the Facebook Page: http://www.facebook.com/pages/UNC-Asheville-2012-Senior-Class/228219780562048
And this is the twitter account: @UNCA_Seniors
Here is a link to the Facebook Page: http://www.facebook.com/pages/UNC-Asheville-2012-Senior-Class/228219780562048
And this is the twitter account: @UNCA_Seniors